Youtube has become a colossal player in the music industry, with the birth of YouTube tastemakers around 2009 to 2011 it quickly became the go to hub to discover new music for fans of everything from deep house and techno to UK garage and future bass.
Jump forward to 2015 and many of these channels now hold a strong grasp over labels and publishers who are pushing endlessly to get their music in front of these huge audiences.
With some of the inclusions below now coming on two or three million subscribers and even one billion video views, it’s no surprise that even major labels are edging in on the action, with many premieres coming via channels like UKF Music or Proximity, long before radio or magazines get their hands on them.
Launched back in 2011, the London based SubSoul brand now boasts over 340,000 YouTube subscribers and a healthy 90M video views. Bringing bass heavy house and garage, regular appearances come from Disclosure, Shadow Child and Gorgon City.
The channels white and purple branding is instantly recognisable and with a knack for picking future anthems and a number of compilation albums under AEI Media, SubSoul has become the premiere authority on UK underground bangers.